Sancheong Korean Medicine Yakcho Festival

Now in its 25th year, this is Korea's leading medicinal herb festival. Drawing on the pristine herbal resources of the Jirisan area and the story of the classic medical text Dongui Bogam, Sancheong built Korea's first medicinal herb theme tourist site back in 2001, and this festival makes full use of that history, culture, and natural setting to promote the excellence of Sancheong's herbal medicine. It's an industry-focused festival connected to wellness and anti-aging, two topics that matter a lot to modern visitors. Programs let guests experience the benefits of Sancheong's herbs firsthand, including a traditional herbal pharmacy experience, a