Jeongeup Gujeolcho Daisy Flower Festival

The Jeongeup Gujeolcho Festival takes place every October, at the peak of autumn, set against clear mountain streams and a pine forest with stunning natural scenery. It's held at Asia's largest gujeolcho (wild chrysanthemum) flower garden, covering 150,000 square meters. Walking the trails where pine scent mingles with the delicate fragrance of the flowers offers real healing and comfort in nature. Whether at dawn when mist rises softly or in the afternoon under warm autumn sunlight, it's one of Korea's best spots for photographers. Alongside the pure white gujeolcho flowers—nature's finest gift—visitors can enjoy various hands-on programs themed around local heritage and sample Jeongeup's abundant local produce, making it the perfect place to experience autumn with all five senses.